Sony unveils new products in Nigeria
The cinema range of cameras from Sony was recently introduced in Nigeria by Sony Middle East and Africa in conjunction with Kontakt Pro Nigeria Limited.
At the event in Lagos, the company took use of the event to engage upcoming talents, major players, and stakeholders in the media production business. The event took place in Lagos.
The interactive event, which included hands-on demonstrations, in-depth product presentations, and talks with Sony specialists from the United Arab Emirates (UAE) and Japan, was also utilised to announce the debut of its newest addition to the brand’s acclaimed Cinema Line, which is the FX30 (model ILME-FX30).
Full-frame digital cameras with outstanding colour science technology, high-resolution sensors up to 6k, exceptional dynamic range for every light environment, and fully optimised for a quick workflow were also displayed at the event.
These cameras were the FX3, FX6, and FX9 models, respectively. One of the most notable features of these cameras is their partnership with Netflix Production Technology, which is a treat for the content creators of today.
Arvin Orsua, the Product Marketing Manager at Sony for the Middle East and Africa, stated that “it is crucial to Sony to make the life of a cinematographer easier.”
As a cinematographer, Sony lives up to its pledge to meet the demands of creators by providing cameras with capabilities that “make operation simple and output spectacular.”
Over the course of several decades, Sony has fostered relationships with members of the creative community by offering support and distributing tools that were developed by cinematographers specifically for other cinematographers.
The “DNA” (genetic makeup) of the most successful film industries and the cutting edge of digital imaging have been combined to produce a line of powerful creative tools.
These tools are designed to capture emotion in every frame and unleash the true power of visual storytelling from every aspect of the content creation process.
Sajeer Shamsu, who serves as the Head of Digital Imaging for Sony in the Middle East and Africa, has stated that “The new FX30 is a wonderful fit for anyone who is eager to get started in filmmaking.”
“At a price point that makes it easily accessible for filmmakers of any level in the Middle East and Africa region, it contains many of the professional features that are found on our high-end cameras.
This camera serves as a wonderful foundation for the rest of our Cinema Line Cameras, which can be found here.
“We are living in a new era of content consumption, one in which we have the ability to connect with faraway people, unexplored places, foreign cultures, and untold stories at any time of our choosing.
Shamsu remarked that “we have the ability to alter the way in which we experience the world, and connecting people’s emotions through the telling of compelling stories is the driving force behind Sony’s movie production technology.”
Ms. Bukola Oloyede, who serves as the Country Manager for Product Marketing in Nigeria, recently released a statement in which she expressed her joy in the film technology that Sony is making available to content creators.
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