Flipkart unveils Flipverse, a metaverse for shoppers and brands.
The metaverse is on its way to you, and it’s closer than you think. Flipkart introduced its own metaverse product, Flipverse, on Monday, October 17, to give a virtual platform where users can engage in “immersive shopping” and converse with a variety of companies.
The Flipverse, the result of Flipkart’s forays into the web3 arena, will allow for a more dynamic and “gamified” shopping experience, with users able to explore and purchase new products in a virtual, 3D-style space.
The Flipverse, according to Flipkart, is the result of a collaboration with eDAO, a Polygon-incubated organization that designs and launches global art, media, and entertainment IPs.
Customers will have access to brands, Supercoins, and digital collectibles throughout this time.
Flipverse will be offered on Firedrops, Flipkart’s newly established platform accessible via the Flipkart app.
Flipkart has partnered with a number of brands – approximately 15 – to create their own virtual experiences and offer their own incentives and digital collectibles, which can be turned into tangible things depending on the brand. Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya, and Butterfly India are among the brands showcasing their products in the first part of the Flipverse.
“Today’s immersive technologies will have an impact on the future expansion of e-commerce, and Metaverse is one of the biggest revolutions in this arena with enormous promise.” “With the adoption of the metaverse and web3 platforms by multiple brands in India, the launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and immersive shopping experience,” said Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs, in a press statement.
Customers having metaverse access can build avatars to communicate with others in Flipkart’s metaverse offering.
This is comparable to what Meta (the corporation formerly known as Facebook, which famously relaunched itself to reflect its focus on what it thinks to be the future of the internet) offers as part of its metaverse.
The distinction is that you don’t need to buy a VR headset (like Meta’s Quest Pro) to access it; any smartphone will suffice, and because the virtual 3D experience is produced and streamed via the cloud, there’s no risk of the device overheating.
Firms are already using social media platforms; for example, WhatsApp, Instagram, and Facebook have evolved into virtual shopping malls where businesses promote their items and consumers buy from them. Flipkart is merely taking this to the next level.
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